Post-pandemic changes in booking and shopping behaviour are recorded in the global tours, excursions and attractions. Online booking accelerate during the pandemic and will continue to grow faster than stationary business organization. It means that online travel agency – OTA’s are the fastest growing channel. However, as travelers are focusing more on experiences and one life time unique activities, still there is market share for travel agency to success and generate the profit.

The key factor of further development is to be well prepared by combine different sales channels, both offline and online. That will help improve customer loyalty and will increase network and engagement level. Travel advisors can also gain the trust of customers, thanks to their offers that fit customer preferences and character, means customization and knowing your client will add value to digital transactions and will help to design personal, unique experience.

Travel agents need new skills to survive in omni-channel sales and travel marketers need to be creative, original and proactive, and of course, be proficient in new media.